New Titles for the Bertolon School of Business
and Department of Economics

• Levinson, Jay Conrad. Guerilla marketing for free : 100 no-cost tactics to promote your business and energize your profits
  
• Lutchen, Mark. Managing IT as a business : a survival guide for CEOs
  
• Battelle, John. The search : how Google and its rivals rewrote the rules of business and transformed our culture
  
• George, Michael L. Conquering complexity in your business : how Wal-Mart, Toyota, and other top companies are breaking through the ceiling on profits and growth
  
• Snowdon, Brian. Modern macroeconomics : its origins, development and current state
  
• Hafrey, Leigh. The story of success : five steps to mastering ethics in business
  
• McGregor, James. One billion customers : lessons from the front lines of doing business in China
  
• Smith, Stephen C. Ending global poverty : a guide to what works
  
• Clapp, Jennifer. Paths to a green world : the political economy of the global environment
  
• Destler, I. M. American trade politics
  
• Vogel, Craig M. The design of things to come : how ordinary people create extraordinary products
  
• Kim, W. Chan. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
  
• Sennett, Richard. The culture of the new capitalism
  
• Gitlow, Abraham L. Corruption in corporate America : who is responsible? : who will protect the public interest?
  
• Maxton, Graeme P. Time for a model change : re-engineering the global automobile industry
  
• Korzenny, Felipe. Hispanic marketing : a cultural perspective
  
• Winfeld, Liz. Straight talk about gays in the workplace : creating an inclusive, productive environment for everyone in your organization
  
• Sull, Donald N. Made in China : what western managers can learn from trailblazing Chinese entrepreneurs
  
• Altstiel, Tom. Advertising strategy : creative tactics from the outside/in
  
• Steil, Benn. Financial statecraft : the role of financial markets in American foreign policy
  
• Handbook of marketing
  
• Modern Catholic social teaching : commentaries and interpretations
  
• Berger, Arthur Asa. Shop 'til you drop : consumer behavior and American culture
  
• Lenehan, Pamela F. What you don't know and your boss won't tell you : advice from senior female executives on what you need to succeed
  
• Fromartz, Samuel. Organic, inc. : natural foods and how they grew
  
• Kupelian, David. The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom
  
• Terris, Daniel. Ethics at work : creating virtue in an American corporation
  
• Kumar, Rajesh. Doing business in India : a guide for western managers
  
• Enders, Walter. The political economy of terrorism
  
• Duina, Francesco G. The social construction of free trade : the European Union, NAFTA, and MERCOSUR
  
• Blumenthal, Howard J. Branded for life : how Americans are brainwashed by the brands we love
  
• The emergence of China : opportunities and challenges for Latin America and the Caribbean
  
• On the hundredth anniversary of Rerum novarum : encyclical letter Centesimus annus of the Supreme Pontiff
  
• Schmiesing, Kevin E. Within the market strife : American Catholic economic thought from Rerun [i.e. Rerum] Novarum to Vatican II
  
• Electricity deregulation : choices and challenges
  
• Reinventing the retirement paradigm
  
• Miller, Danny. Managing for the long run : lessons in competitive advantage from great family businesses
  
• Welfare states and the future
  
• In search of sustainable water management : international lessons for the American West and beyond
  
• Mertha, Andrew. The politics of piracy : intellectual property in contemporary China
  
• From resource scarcity to ecological security : exploring new limits to growth
  
• Federico, Giovanni. Feeding the world : an economic history of agriculture, 1800-2000
  
• Abelshauser, Werner. The dynamics of German industry : Germany's path toward the new economy and the American challenge
  
• Abramson, Bruce. Digital phoenix : why the information economy collapsed and how it will rise again
  
• Seekings, Jeremy. Class, race, and inequality in South Africa
  
• Smith, Cheryl A. Market women : black women entrepreneurs--past, present, and future
  
• Cases in the environment of business : international perspectives
  
• Brawley, Mark R. Power, money, and trade : decisions that shape global economic relations
  
• Amid, Mohammad Javad. Trade, industrialization and the firm in Iran : the impact of government policy on business
  
• Glassman, Alan M. Thinking strategically in turbulent times : an inside view of strategy making
  
• Crandall, Robert W. Competition and chaos : U.S. telecommunications since the 1996 Telecom Act
  
• Steinbock, Dan. The mobile revolution : the making of mobile services worldwide
  
• Krier, Dan. Speculative management : stock market power and corporate change
  
• Kausek, Joe. The management system auditor's handbook
  
• The ethics of human resources and industrial relations
  
• Hackmann, Rolf. Globalization : myth, miracle, mirage
  
• Marketing metrics : 50+ metrics every executive should master
  
• Marketing in the emerging markets of Central and Eastern Europe : the Balkans
  
• Sheffield, Tricia. The religious dimensions of advertising
  
• Russia Inc
  
• Nassimbeni, Guido. Sourcing in China : strategies, methods and experiences
  
• Nordin, Dennis S. A Swedish dilemma : a liberal European nation's struggle with racism and xenophobia, 1990-2000
  
• Agrawal, Binod C. Television in South Asia : cultural scenario and future directions
  
• Foxall, G. R. Understanding consumer choice
  
• Thomson, Peninah. A woman's place is in the boardroom
  
• Adamson, Allen P. Brandsimple : how the best brands keep it simple and succeed
  
• Schroter, Harm G. Americanization of the European economy : a compact survey of American economic influence in Europe since the 1880s
  
• Knight, John B. Towards a labour market in China
  
• The agile enterprise : reinventing your organization for success in an on-demand world
  
• George, Michael L. Fast innovation : achieving superior differentiation, speed to market, and increased profitability
  
• Weill, Peter. IT governance : how top performers manage IT decision rights for superior results
  
• Taylor, Hugh. The joy of SOX : why Sarbanes-Oxley and service-oriented architecture may be the best thing that ever happened to you
  
• Tushman, Michael. Winning through innovation : a practical guide to leading organizational change and renewal
  
• Stroud, Dick. The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies
  
• Knee, Jonathan A. The accidental investment banker : inside the decade that transformed Wall Street
  
• Choudhry, Moorad. Bonds : a concise guide for investors
  
• The bullwhip effect in supply chains : a review of methods, components and cases
  
• Pecht, Michael. China's electronics industry : the definitive guide for companies and policy makers with interests in China
  
• Rosenfield, Paul. Contemporary issues in financial reporting : a user-oriented approach
  
• Hawkins, David E. Corporate social responsibility : balancing tomorrow's sustainability and today's profitability
  
• The firm as a collaborative community : reconstructing trust in the knowledge economy
  
• Kunz, William M. Culture conglomerates : consolidation in the motion picture and television industries
  
• Giroux, Gary A. Earnings magic and the unbalance sheet : the search for financial reality
  
• Economic and financial developments in Latin America
  
• Fusaro, Peter C. Energy and environmental hedge funds : the new investment paradigm
  
• Wilcox, Pamela J. Exposing the elephants : creating exceptional nonprofits
  
• Klein, Alan M. Growing the game : the globalization of major league baseball
  
• Cetron, Marvin J. Hospitality 2010 : the future of hospitality and travel
  
• Walker, John R. Introduction to hospitality management
  
• The knowledge-based economy in Central and Eastern Europe : countries and industries in a process of change
  
• DeGraff, Jeffrey Thomas. Leading innovation : how to jump start your organization's growth engine
  
• The making of the consumer : knowledge, power and identity in the modern world
  
• Managerial issues in international business
  
• Tang, Jie. Managers and mandarins in contemporary China : the building of an international business alliance
  
• Managing multinational teams : global perspectives
  
• Gambles, Richenda. The myth of work-life balance : the challenge of our time for men, women and societies
  
• Nonprofit organizations : challenges and collaboration
  
• Mathews, Joe. Street smart franchising
  
• Kumar, Sameer. Supply chain cost control using activity-based management
  
• Cavinato, Joseph L. The supply management handbook