Salem State College Library

Market and Industry Information


Nancy Dennis
Business Reference & Instruction Librarian

nancy.dennis@salemstate.edu; 978-542-6218
       

Example HR

Related Salem State College Library Business Guides

Company Directories on the Web
Print Company Directories
Rankings of Companies
Business Databases
Corporate Reports
International Resources

Contents

¦ Industry Research Tutorial ¦ Business Databases ¦ Internet Industry Resources ¦  
¦ Industry Overviews (Print) ¦  Market Share- (Print) ¦ Markets (Print) ¦
¦ Ratios (Print)  ¦ Specific Industries (Print) ¦ International Marketing ¦
¦ Dictionaries ¦ Trade and Industry Associations ¦ ¦ Government Information ¦
¦ Classification Codes ¦

Example HR

Industry Research Tutorial

Polson Enterprises Research Services. How to Learn About an Industry or a Specific
Company.

http://www.virtualpet.com/industry/howto/search.htm

Provides an organized procedure to learn about an industry OR a specific company.
Intended for use by those considering entering new industries, competitive intelligence
professionals, research librarians, market researchers, economic development
professionals, students, investors, bankers and many others.

« Return to Top »

Example HR

Business Databases

Periodical databases provide reliable coverage of all aspects of market and industry
research, including: scope of products; brand loyalty; product leaders; market share;
product differentiation; scope of services; product innovation, etc

News

Answers to Go
(Off campus users: connect to Answers to Go)  
Database: NewsBank. Find under: "Databases by Name" section of SSC Library
Web Page. Provides full-text coverage of the Boston Globe (1980 to current);
Boston Herald (1991 to current); and Worcester Telegram & Gazette (1989 to current).

EBSCO
(Off campus users: connect via the proxy/portal)
Database: Business Source Premier
Displays holdings of some 8,350 scholarly and news oriented business journals.
National
and regional coverage.

EBSCO
(Off campus users: connect via the proxy/portal)
Database: Newspaper Source
Full text for nearly 30 national (U.S.) and international newspapers, television
and radio news transcripts, and selected full text for more than 200 regional
(U.S.) newspapers
. National and regional coverage.

FirstSearch
(Off campus users: connect via the proxy/portal)
Database: Business Dateline. Find under: "List all Databases."
Covers regional business activities and trends and major stories on local firms,
their products, and executives. Sources include regional publications, Business
Wire press releases, and major newspapers.


FirstSearch
(Off campus users: connect via the proxy/portal)
Database: BusIndustry (Business and Industry). Find under: "List all Databases."
Contains important facts, figures and key events for international public and
private companies, industries, products, and markets for manufacturing and
service industries. Covers all the primary business information sources -- from
leading trade magazines, newsletters, and the general business press to
international business dailies.

Hoover's
(Off campus users: connect via the proxy/portal)
A highly reputable, one-stop source for company research. Provide snapshots and
in-depth coverage of companies in addition to industry profiles; executive biographies;
news; and investor information. Among the special features are "Build Company List"
and "Build Executive List."

LexisNexis
(Off campus users: connect via the proxy/portal)   
Database: Business News. Find under: "Academic Search Forms: Business."
Business articles from newspapers, magazines, journals, wires & transcripts.
Users can focus on business news sources or choose from national and
international sources. Business sources include: general business news; industry
news; mergers and acquisitions; and Knight Ridder/Tribune Business News.

LexisNexis
(Off campus users: connect via the proxy/portal)   
Database: Industry and Market News. Find under: "Academic Search Forms:
Business." Covers news from 25 industries. Users can view sources covered for
each industry.
LexisNexis
(Off campus users: connect via the proxy/portal)   
Database: News. Find under: "Academic Search Forms: News."
Articles from regional, national, and international newspapers, magazines,
journals, wires & transcripts. Users can search categories, or select individual
titles like Boston Globe or New York Times.

Proquest
(Off campus users: connect via the proxy/portal)
Databases: The Historical Boston Globe; The New York Times Historical;
and The Wall Street Journal Historical. Find under: "Databases Selected."
Covers the  Globe from 1872 to 1922; the Times from 1851 to 2001;
and the Journal from 1889 to 1887.

« Return to Top »

More In-Depth Articles

EBSCO
(Off campus users: connect via the proxy/portal) Database: Business Source Premier.
Displays holdings of some 8,350 scholarly and news oriented business journals.
National
and regional coverage.

FirstSearch
(Off campus users: connect via the proxy/portal)
Database: BusManagement (Business Management). Find under: "List all
Databases."

Contains online articles about the practical aspects of business management.
Provides real-world know-how that focuses on how organizations make and
implement decisions, develop and launch new strategies, and plan for change.
Includes case studies and how-to articles.  Searches for business concepts,
industries, and specific departments within an organization
.

FirstSearch
(Off campus users: connect via the proxy/portal)
Database: WilsonSelectPlus. Find under: "List all Databases."
Provides full text articles in many business topics including accounting,
advertising, auditing, banking, economics, finance, foreign investment,
insurance, international trade, investment analysis, management, marketing,
real estate, taxation, and telecommunications.

Gale InfoTrac
(Off campus users: connect via the proxy/portal)
Database: General Business File ASAP.  
Analyzes company performance and activity, industry events and trends as
well as the latest in management, economics and politics. Access to a combination
of broker research reports, trade publications, newspapers, journals and company
directory listings with full text and images available

Gale InfoTrac
(Off campus users: connect via the proxy/portal)
Database: Business and Company ASAP.
Provides information on companies, markets and industries. From market trends,
mergers and acquisitions to current management theory and company overviews.
Accesses business and trade journals, newspapers and company directory profiles
with full text and images.

Hoover's
(Off campus users: connect via the proxy/portal)
A highly reputable, one-stop source for company research. Provide snapshots and
in-depth coverage of companies in addition to industry profiles; executive biographies;
news; and investor information. Among the special features are "Build Company List"
and "Build Executive List."

JSTOR
(Off campus users: connect via the proxy/portal)
Provides full-text coverage of scholarly journals in all disciplines, including business,
law, psychology, and public policy and administration.

« Return to Top »

Example HR

Industry Resources on the Internet

Business Week. "Outlook 2005: America's Key Industries."
http://www.businessweek.com/magazine/toc/05_02/B39150502industry.htm
Shows industry performances for 2001-05; prospects for 2005; forecasts of
industry output growths; growth trends 199002004; output forecasts; and
employment forecasts.

Industry Research Desk: Industry Portals (Polson Enterprises)
http://www.virtualpet.com/industry/mfg/mfg.htm
Extremely useful and comprehensive list of portals on a myriad on industries.

Kirstein Branch - Boston Public Library.  Industry Information on the Internet
http://www.bpl.org/research/kbb/websites/industries.htm
Lists web sites relating to some 20 industries.

Rutgers University Libraries. Industry Research
http://www.libraries.rutgers.edu/rul/rr_gateway/research_guides/busi/industry.shtml#J
Though this site lists some resources only accessible to Rutgers students, it also
provides an exhaustive list of web sites for industry research that everyone can use.
See "Business-to-Business Trading Hubs" for these listings.

« Return to Top »

Example HR

Industry Reference Books

Note: The following titles are in the Reference Room of Salem State College Library,
with o
lder editions are shelved under the same call number on the second floor.
Some, as noted, are located on the special "Business Reference Shelves" by the
windows. Please ask a Reference Librarian for assistance if you cannot find a title.


Overviews, summary data, investment advice
Darnay, Arsen J. Infrastructure Industries USA: Industry Analyses, Statistics,
and Leading Companies. Detroit: Gale, 2001-. REF HD 9506 .U5 I53 2001
A guide to economic activity in more than 120 "infrastructure" industries: mining,
utilities, construction, transportation and agriculture.

Darnay, Arsen J., Ed. Manufacturing & Distribution USA: Industry Analyses,
Statistics, and Leading Companies. Detroit: Gale, 1992-. REF HD 9721 .M364 2000
Presents statistical data on 856 industries. Arranged by SIC codes.

Darnay, Arsen J., Ed. Service Industries USA: Industry Analyses; Statistics;
and Leading Organizations.
Detroit: Gale, 1992-. REF HD 9981.3 .S47
A comprehensive guide to economic activity in 151 service industries. Gives industry
data for 368 major metropolitan areas.

Marlow-Ferguson, Rebecca. Encyclopedia of American Industries. Detroit: Gale, 2001.
REF HC 102 .E53 2001 Two volumes.

Provides historical events of consequence, organization and structure, background and
development, and current conditions for over 1,000 manufacturing and service industries.


Mergent Industry Review. New York: Mergent, 1977-. REF HG 4961 .M68
Located on the Business Reference Shelves
Formerly known as Moody's Manuals,  this source gives financial data on 6,000
companies which are arranged by industry, in 137 industry groups. For each
 industry, there is a table of comparative statistics, rankings, and tables of growth rates.

Standard & Poor's Industry Surveys. New York: Standard & Poor's, 1980-.
REF HC 106.6 .S74
Two parts:  "Monthly Investment Review," and individual industy profiles. The last
 source provides text and data on an industry's environment; industry trends; how
the industry operates; key ratios and statistics; and a comparative company analysis.

Value Line Investment Survey. New York: Value Line, 1995-. REF HG 4501 .V26
Located on the Business Reference Shelves

Just before its discussions of individual companies, this source provides brief
overviews of industry trends
, recent developments, investment considerations,
and composite statistics.

« Return to Top »

Market Share - U.S. and International
Market Share Reporter: An Annual Compilation of Reported Market Share Data on
Companies, Products, and Services. Detroit: Thomson/Gale, 1991-.
REF HF 5410 .M35 2 volumes
Brings together rankings of markets, brands, and companies from various industry
sources. Entries are arranged by topics/SIC Codes, with indexes by source, place
names; products, services, and issues; company, and brands.

Lazich, Robert. World Market Share Reporter: A Compilation of Reported World
Market Share Data and Rankings on Companies, Products, and Services. Detroit:
Thomsen/Gale, 2001-2002. REF HD 2757.15 .W67 2001/02
Brings together rankings of markets, brands, and geographical areas from various trade
publications. Entries are arranged by topics/SIC Codes, with indexes by source; place
names; products; services; and issues; company; and brands.
« Return to Top »

Markets

          Editor & Publisher Market Guide. New York: Editor & Publisher, 1997-.
REF HF 5905 .E38
A directory of newspaper markets and demographics. Surveys major markets by state,
giving location, transportation, demographic data, retail centers, colleges, and newspapers.
Also gives rankings of US and New England markets. Broken down by demographic
factors and retail sales.

« Return to Top »

Ratios
Dun & Bradtsreet. Industry Norms & Key Business Ratios: Statistics on Over 800
Lines of Business. Short Hills, NJ: Dun & Bradstreet, 2003. REF HF 5681 .R25
Arranged by SIC codes.

Risk Management Association. RMA Annual Statement Studies. Philadelphia: RMA,
1983-. REF HF 5681 .B2 .R58

Collects data from banks across the country. Divided into 21 sections of major lines of
business. Arranged by NCAIS codes.

Troy, Leo. Almanac of Business and Industrial Financial Ratios. Chicago: CCH
Incorporated, 1983-. REF HF 5681 .R25 T68

Arranges data in NCAIS categories.

« Return to Top »

Specific Industries
Broadcasting Cablecasting Yearbook. Elliott City, MD: Patrick Communications,
1993-.
REF HE 8689 .B77
Provides directories of local, regional, and national companies in broadcasting, cable,
and radio, and
affiliated equipment, associations,  professional services, and government
agencies. Includes industry rankings.


Direct Marketing Marketplace: The Networking Source of the Direct Marketing
Industry
. New Providence,
NJ: National Register Publishing, 1986-.
REF HF 5415.1 .D57

Gives names, addresses, web sites, SIC codes, executives, primary market information,
and gross sales for over
10,000 direct marketers; service firms and suppliers; and
creative services.


International Television & Video Almanac. Groton, MA: Quigley Publishing, 1998-.
REF HE 8700 .I55
Provides quick coverage of the year in television/video; biographies; television series;
networks, producers, and distributors; cable satellite and wireless; and production
services. Lists relevant organizations. Provides data on the U.S. and world market's
in television and cable.

Miller, Richard K. The 2002 Travel & Leisures Market Research Handbook.
Norcross, GA: Richard Miller & Associates, 2002. REF G 155 .U6 T74 2002
Provides text and data on all aspects of the travel industry: transportation, niche markets,
demographics, etc.

Ward's Motor Vehicle Facts & Figures: Documenting the Performance and Impact
of the US Auto Industry. Southfield, MI: Ward's Communications, 1999-.
REF HD 9710 .U5 M63a
Covers production/factory sales; retail sales; registrations; automotive trade; materials;
ownership; transportation expenditures; travel trends; automotive businesses;
environment/regulatons; and traffic fatalities.

Wright, Russell O. Chronology of Transportation in the United States. Jefferson,
NC: McFarland, 2004. REF HE 203 .W75 2004
Covers four centuries' development of commercial and private transportation in the
US. Appendices chart cars registered; railroad mileage; trolley/bus patrongage;
total mass transit patronage; and mass transit trips per capita.
« Return to Top »

Example HR

International Marketing Data
European Marketing Data and Statistics 2005. London: Euromonitor, 2005.
REF HA 1107 .E87
Covers socio-economic trends, international trade, industrial output, transportation,
agriculture, tourism, and retailing, from 1980 to 2004.

International Marketing Data and Statistics 2005. London: Euromonitor, 2005.
REF HA 42 .I56
Provides a wealth of data, from 1980 to 2004 relating to demographics, economics,
environment, energy, industries, markets, advertising, and labor.
« Return to Top »

Example HR

Marketing/Advertising Encyclopedias and Dictionaries

Bennett, Peter D., Ed. Dictionary of Marketing Terms. Chicago:
American Marketing Association, 1995. REF HF 5415 .D4874 1995

European Marketing Federation. The International Encyclopedia of
Marketing. Boston: Reed Elvesier, 1997. REF HF 5415 .N58513 1997
Defines terms pertaining to 19 aspects of all aspects of international marketing.

McDonough, John and the Museum of Broadcast Communications, Ed.
The Advertising Age Encyclopedia of Advertising. New York: Fitzroy
Dearborn, 2003. REF HF 5803 .A38 2003  Two volumes
Provides essays on agency histories; advertiser/brand/market histories; biographies;
and entries on theoretical, methodological, and and practical aspects of advertising.

Riggs, Thomas, Ed. Encyclopedia of Major Marketing Campaigns.
Framington, MI: Gale, 2000. REF HF 5837 .E53 2000
500 entries are arranged alphabetically by the name of the company for which the
campaign was run. The criteria used to select campaigns were: conceptual value
or innovation; importance of the company or brand; and its effectivenes in selling
the product.

« Return to Top »

Example HR

Trade and Industry Associations

National Trade and Professional Associations of the United States.
Washington, DC: Columbia Books, 2003. REF HD 2425 .D53 2003
Identifies over 7,500 trade and professional associations, giving name, address,
web site, officers, publications, meeting schedules, and historical notes.

« Return to Top »

Example HR

Government Information

Boettcher, Jennifer and Leonard Gaines. Industry Research Using the Economic
Census: How to Find It, How to Use It. Westport, CT:
Greenwood Press, 2004.  REF NC 101 .B5694
Part One, "Understanding the Economic Census" provides an overview and history
of the Economic Census, NAICS, and reports issued. Part Two, "Selected
Industries," explains what data is collected for agriculture, transportation and
warehousing, manufacturing, wholesale trade, retail trade, and other sectors.

Bureau of Labor Statistics
http://www.bls.gov/
BLS is the principal collector of statistics for the US Government on labor economics
and statistics. Has data on a wide range of corporate and consumer topics including
inflation, spending, wages, productivity, safety, occupations, employment, and
industries.

Bureau of Labor Statistics: Industry at a Glance
http://www.bls.gov/iag/iaghome.htm
Profiles 12 industry supersectors, and includes links to additional statistics. The 12
 industry supersectors are Construction, Education and Health Services, Financial
Activities, Government, Information, Leisure and Hospitality, Manufacturing,
Natural Resources and Mining, Other Services, Professional and Business Services,
Transportation and Utilities, and Wholesale and Retail Trade.

Northeast-Midwest Congressional Coalition. Congressional Task Force
on Manufacturing. Manufacturing Fact Sheet.
http://www.nemw.org/mfgfact.htm
Founded in 1976, the Northeast-Midwest Congressional Coalition, co-chaired by
Reps. Steven LaTourette (R-OH) and Marty Meehan (D-MA), is a bipartisan group
of representatives who recognize the common problems facing their states.Gives monthly
updates on manufacturing production, manufacturing employee issues, and industry data.

U.S. Census Bureau Current Industrial Reports
http://www.census.gov/cir/www/
Since 1904, the Current Industrial Report (CIR) program has been providing monthly,
quarterly, and annual measures of industrial activity. These surveys measure
manufacturing activity in important commodity areas such as textiles and apparel,
chemicals, primary metals, computer and electronic components, industrial equipment,
aerospace equipment, and consumer goods. Indexed by subject and industry subsector.

U.S. Census Bureau Economic Census
http://www.census.gov/econ/www/
Provides economic data by sector and special topics; as well as economic data on
people and households and links to data from other agencies. Provides national and
international trade data.
Sector specific data is provideed for manufacturing, mining,
and construction; retail, wholesale trade; transportation; and selected service sectors.

U.S. Census Bureau. Annual Survey of Manufactures
http://www.census.gov/mcd/asmhome.html
The U.S. Census Bureau conducts the ASM in each of the 4 years between the
economic census which is collected for years ending in 2 and 7. Covers employment,
payroll, value added by manufacture, cost of materials consumed, value of shipments,
detailed capital expenditures, supplemental labor costs, fuels and electric energy used,
and inventories by stage of fabrication. The "Annual Survey" comprises three reports:
"Statistics of Industry Groups and Industries," "Value of Product Shipments," and
"Geographic Area Statistics."

U.S. Census Bureau. Manfacturing, Mining, and Construction Statistics.
http://www.census.gov/mcd/
Presents data on manufacturers' inventories, shipments, and orders; and housing starts.

U.S. Department of Commerce. Bureau of Economic Analysis.
http://www.bea.doc.gov/
Provides access to the Survey of Current Business in addition to data on US economic
accounts. National, international, regional, and industry information is provided.

« Return to Top

 

Example HR

Industry Classifications
U.S. Department of Labor. Standard Industrial Classifiction (SIC) System Search
http://www.osha.gov/pls/imis/sicsearch.html

U.S. Census Bureau. NAICS - North American Industry Classification System
http://www.census.gov/epcd/www/naics.html.
« Return to Top »

«Back to Business Research Home Page»


Example HR