Subject Guide: Market Research

Books

Market Share Reporter [REF] HF 5410 .M35 2003
World Market Share Reporter [REF] HF5410 .W67 2001 2001-02
Qualitative Market Research: A Comprehensive Guide [REF] HF5415.2 .M3167 2001
Children and Adolescents in the Market Place: Twenty-five Years of Academic Research
[REF] HF5415.32 .C34 1999
Statistical Abstract of the United States [REF] HA202 .S7 (1970 - present)
Household and Family Characteristics. Current Population Reports from the U.S. Bureau of the Census [REF] HA203 .H68
Demographics of the U.S.: Trends and Projections [REF] HB849.49 .R875 2000
Demographic Yearbook [REF] HA17 .D45 1981
A Statistical Portrait of the United States: Social Conditions and Trends [REF] HA214 .S84 1998
Finding Statistics Online: How to Locate the Elusive Numbers You Need [REF] HA33.5 .B47 1998
Statistical Handbook on Adolescents in America [REF] HQ796 .S8237 1996
Statistical Handbook on the American Family [REF] HQ536 .S727 1999
Statistical Handbook on Women in America [REF] HQ1420 .T34 1996

Search the NOBLE Web Catalog for more print and electronic books owned by McQuade Library. Try these sample subject headings:

Marketing	Marketing -- Management
Direct Marketing	Marketing -- Planning
Marketing -- Social Aspects	Consumer Satisfaction
Consumers	Demography
Export Marketing	International Business Enterprises

To find additional related subject headings, scroll down to the bottom of the online catalog record.

Articles

Selected journals, magazines, and newspapers on the Web:

bizjournals.com includes Demographics Daily. Registration is required, but free. Business news from 41 local markets and 46 industries.
KEY FINDINGS: Trends & Insights into the Business Marketplace.
NewspaperLinks.com
Public Perspective Magazine from the Roper Center for Public Opinion Research.
Quirk's Marketing Research Review

Search these databases to find articles. When accessing databases from off-campus enter the 13-digit number on the back of your Merrimack ID.

EBSCOhost contains several databases pertaining to business which include full-text articles. You may search them individually or simultaneously. Try Academic Search Premier, Business Source Premier, Newspaper Source, and Regional Business News.
eLibrary provides information from books, magazines, and newspapers. Includes maps, pictures and transcripts from TV and radio. Click on the "Topics" tab for a list of subjects to search such as "Regional Studies," "Government," and "Technology."
Business & Company ASAP and General Business File ASAP provide access to broker research reports, newspapers, journals, trade publications containing information on companies, industries, and business topics.
Emerald FullText provides access to over 100 leading management and library and information services titles including subjects such as management, human resources, and marketing.
LexisNexis Academic provides many sources of business information and business news. The "Business" subject heading includes subtopics such as Business News, Company Financial, Compare Companies and Industry & Markets. The "How Do I..." section is a collection of frequently asked questions about performing research in this database and may be a helpful guide.
Mergent Online An Internet-accessible subscription service covering 10,000 public companies and their SEC filings and annual reports both international and in the U.S.
Wall Street Journal via ProQuest offers full-text coverage updated daily, and going back to 1984.
Boston Globe online contains full-text coverage of the Boston Globe from 1980 to the present.

Web Sites

General Guides

Researching Your Market From the U.S. Small Business Administration.
KnowThis.com Marketing Virtual Library
MarketingPower.com From the American Marketing Association.
MarketingProfs.com
VIBES: Virtual international business and economics sources

Research Centers

Social Science Data on the Net University of California, San Diego.
The American Customer Satisfaction Index University of Michigan Business School.
globalEDGE From Michigan State University.
General Social Survey National Opinion Research Center.
Health and Retirement Study a longitudinal study of health, retirement, and aging sponsored by the National Institute on Aging.
Panel Study of Income Dynamics a longitudinal survey of a representative sample of US individuals and the families in which they reside. It has been ongoing since 1968. The data were collected annually through 1997, and biennially starting in 1999.
Recent Demographic Trends in the United States from Loyola University.
The State of the Nation's Cities: A Comprehensive Database on American Cities and Suburbs.
Joint Center for Housing Studies Harvard University.

Polls, Surveys, and Other Data

European Public Opinion
The Gallup Organization
The Pew Research Center for the People & the Press
AC Nielsen market research, information, and analysis.
Mediamark Research Inc.
The Right Site offers free, easy-to-use demographic reports.
The Datazone from the Economic Policy Institute.
Market Segment Resource Locator extensive links to ethnic and other market segment resources which are available on the Internet.

Government Data Sources

U.S. Census Bureau
MapStats
American Community Survey
USA Counties
County Business Patterns
FITA: International Trade Web Resources
State Rankings and Metropolitan Area Rankings from the State and Metropolitan Area Data Book, 5th edition (scroll to bottom of page).
Guide to State Statistical Abstracts
Kids Count Data Book Online
Consumer Expenditure Survey from the U.S. Bureau of Labor Statistics.
Current Population Survey (CPS) is a monthly survey of household conducted by the Bureau of Census for the Bureau of Labor Statistics.
Statistical Abstracts of the United States online
Statistical Resources on Older Persons from the Administration on Aging.

Local Resources

McQuade Library

Professional Organizations

American Marketing Association
Marketing Research Association
Direct Marketing Association
American Association of Public Opinion Research
Associations on the Net from the Internet Public Library.