summer, library staff reviewed results of the LibQUAL+
survey.** Three items jumped out as “Red Flag”
concerns: 1) Modern Equipment; 2) Quiet Space; and 3) Space
that inspires study and learning.
To improve the physical space, the library staff worked on modest improvements that will help in the short-term:
Defined quiet and group study zones throughout the library
|Marketing Campaign 2006-2007|
Meet Me @ McQuade
McQuade Library is a space that inspires teaching and learning - it is an inviting, comfortable place to do research, relax, converse with others, work collaboratively or study in solitude.
How are we delivering this message?
Meet Me @ McQuade Logo
The Library Marketing Committee enlisted the help of Kevin Salemme, Director of Media Instructional Services, and together created a simple, sharp black and white logo. This logo appears on all McQuade promotional materials (such as library mugs, posters, t-shirts, and fliers).
Meet Me @ McQuade Poster Series
This black and white poster series is inspired by American Express' '"My Card, My Life" Campaign advertisements.
Each poster features a student studying in McQuade library and
highlights personal tidbits such as their favorite class, favorite
book, and more.
Jen Salamone '07, a McQuade Library student worker, came up with the idea for this poster series during a student focus group.
These posters are created by Kevin Salemme, Director of Media Instructional Services.
These framed posters are prominently displayed in the library lobby. They are also posted in the Student Center, residence halls, and various academic buildings on campus.
Social nights, held in McQuade Library Art Gallery, encourage students to take a break from studying and relax and socialize in the library. Library staff members provide sweets and a variety of home-baked goods, while Sodexho provides hot chocolate, tea, and coffee. The first 50 students who attend receive Meet Me @ McQuade mugs.
Game nights provide students with the opportunity to test their knowledge and compete against each other for library prizes. These games are held in the Alden Electronic Classroom on the third floor of the Library and incorporate elements of information literacy. For example, during Jeopardy night, some of the categories were Research Basics and Library Services in addition to popular culture questions. Prizes include campaign promotional materials. Former participants have even become celebrities on our posters!
Meet Us in Facebook
We kicked off the campaign by creating a friendly facebook account for McQuade and we targeted the "newbies" (Class of 2010 students), inviting them to be "friends" with the library. We had over 400 students connect with McQuade in Facebook. These students were able to access our website and IM reference service directly from our Facebook page. This account has evolved into the Meet Me @ McQuade Group on facebook. If you have a facebook account, please consider joining this group to be notified of upcoming library events!
Contests that Build Community
This campaign includes several contests. M&M contests encourage
community members to stop by the circulation desk, guess how many
M&M's are in a jar, and interact with staff members. Students
who fill out various quick quizzes (with themes such as Hawaiian
Trivia or International Students Week trivia) are eligible for library
prizes. This winter, students were challenged to create their own
poster promoting the library. The winning poster was printed and
distributed across campus. Rules can be found here.
This web page serves as a clearinghouse for information related to Merrimack College's Meet Me @ McQuade library marketing campaign. All McQuade library staff members included this URL on their outgoing email signatures, further promoting our message.
For more information about this campaign, please email Lyena Chavez.
Marketing committee members include Christina Condon, Head of Circulation and Joseph St. Germain, Evening Circulation Supervisor.
|Schedule of Events|
Fall Semester 06'
Midterms Social Night - Tuesday, October
16th, 2006 @ 6:30 PM
JEOPARDY! Night - Tuesday, November 14th @ 7:00 PM
Spring Semester 07'
Valentine Social Night - Monday, February 12th, 2007@ 6:30 PM
Social Night -- Tuesday, March 6th, 2007 @ 6:30 PM
Hawaiian Social -- Monday, May 7th, 2007 ALL DAY
For more information, email us at email@example.com
|**Meet Me @ McQuade Campaign wins MLA PR Award!**|
Below are a few comments from MLA judges:
-"It's excellent that this campaign was in response
to a user survey and directly addresses users."
*The Massachusetts Library Association advocates for libraries,
librarians, and library staff, defends intellectual freedom,
and provides a forum for leadership, communication, professional
development, and networking to keep libraries vital. MLA has
been working for libraries for over 100 years with over 1,000
members in the Commonwealth. For more information see www.masslib.org.
|Campaign Featured at LibQUAL+ Share Fair|
a user-based library assessment survey, was a catalyst to
creating this dynamic marketing campaign.
Share Fair Handout