McQuade Library Guide to Research

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MK 3320 Global Marketing

Professor Catherine.RichDuval@merrimack.edu

Librarian
Donna.Maturi@merrimack.edu


PowerPoint Presentation

How to Find Information for a Country Analysis
A few slides shown on 9/25/06 during Library Instruction Session

 

McQuade Library Electronic Databases

For off campus access, be prepared to enter 14-digit number on back of your Mack Card
EBSCOhost
- Academic Search Premier*, Business Source Premier**, Newspaper Source, Regional Business News
Euromonitor GMID Passport Reference
INFOTRAC
- Business and Company ASAP, Expanded Academic ASAP, General Reference Center Gold
Lexis Nexis Academic

MergentOnline

*To search US Department of State Background Notes in EbscoHost Academic Search Premier, search name of country and the phrase "background notes." (search example: Mexico and background notes).

**To search individual companies in EbscoHost Business Source Premier,
select the "Company Profiles" icon on the menu bar at the top of the search page. 

 

Selected Reference Books

These titles, located in the Reference Room, may be helpful for introductory or background information on a topic. They cannot be checked out.

Culture
Encyclopedia of World Cultures
Encyclopedia of Food and Culture
International Encyclopedia of Marriage and Family
Kiss, Bow, or Shake Hands: How to do Business in Sixty Countries
Kiss, Bow or Shake Hands: Europe
Kiss, Bow or Shake Hands: Latin America

Routledge International Encyclopedia of Women


Politics and Government
Statesman's Yearbook
Encyclopedia of World Political Systems
Europa World Year Book

Economics and Statistics
Demographic Yearbook
Economic Indicators

International Financial Statistics Yearbook
World Development Report
World Economic Outlook


Business
Dun & Bradstreet's Guide to Doing Business Around the World
Doing Business in...[Name of Country]
Handbook of North American Industry

The New Palgrave Dictionary of Economics

Ref. Books on Relevant Countries (Fall 08')

China Business Guide
Doing Business in Emerging Europe
New Encyclopedia of Africa
Encyclopedia of Eastern Europe
Doing Business in the New Latin America

Encyclopedia of Modern Asia
European Business Customs & Manners
Mexico: A Global Studies Handbook


Also, try searching the catalog for additional books on your topic:

NOBLE WebCat


Periodicals Information

McQuade Library Full-Text Electronic Journals McQuade Library Print Periodicals List
Magazine or Journal? Primary vs. Secondary Sources
Interlibrary Loan Request Form (Articles) Interlibrary Loan Request Form (Books)

Selected Internet Resources for Global Marketing

Profiles & Basic Stats

Statistics and Economic Information
Market and Industry Research

Country Risk

Politics & Government

Citation Guides/Ethical Use of Information

How to Cite Sources | What Is Plagiarism? | Academic Integrity

Tutorials/Research Guides

McQuade Library Subject Guide: Country Studies | McQuade Library Subject Guide: Market Research | Business Research Guides

 

Need Additional Help?

Ask A Librarian! | Research Advisory | Instant Message


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Acknowledgements
http://www.noblenet.org/merrimack/guides/MK3320.htm