Marketing Acquisitions FY09
Click on the titles below to search the catalogThe art of
strategic listening : finding market intelligence through
blogs and other social media
Berkman, Robert I.
Marketing
ethics
Brenkert, George G.
OBD : the illusion
of business and the business of illusion
Conley, Lucas.
Web 2.0 and beyond
: understanding the new online business models, trends, and
technologies
Funk, Tom,
The age curve : how
to profit from the coming demographic storm
Gronbach, Kenneth W.
Private label :
turning the retail brand threat into your biggest opportunity
Lincoln, Keith.
Habit : the 95% of
behavior marketers ignore
Martin, Neale,
The new business
road test : what entrepreneurs and executives should do
before writing a business plan
Mullins, John W.
Marketing
ethics
Saucier, Rick D.
Buying in : the
secret dialogue between what we buy and who we are
Walker, Rob,
Marketing
metaphoria : what deep metaphors reveal about the minds of
consumers